Clicks & Notes

27 January 2005

Web Analytics and Continual Site Optimization

ECRM Guide - Web Analytics: Time for a Change in 2005

Doing a big site redesign every two years, with minimal content updates between redesigns, no longer makes sense. If you’re really concerned about the site’s performance, consider tuning it, based on overall site goals, throughout the year.

Our most successful clients set aside roughly 10 to 20 percent of their annual Web budget to optimize the site throughout the year. In many cases, staff is divided into groups. Two people on a 10-person Web team focus exclusively on projects to optimize site performance. Optimization work can include improving calls to action, copy, signup or checkout funnels, campaign landing pages, and so on.

⇒ Filed under:  by jen @ 12:35 am


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© Jennifer Vetterli, 2005