Clicks & Notes

14 February 2005

Creating Personas

User Interface Engineering - Perfecting Your Personas

  • “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.”
  • personas are based on ethnographic interviews with real people
  • when creating a persona (usually captured as a 1-2 page document), describe the following:
    • behaviour patterns
    • goals
    • skills
    • attitudes
    • environment
  • adding a few fictional details makes the persona more lifelike
  • things to keep in mind when designing your personas:
    • personas represent behavior patterns, not job descriptions
    • don’t create too many of them – just enough to illustrate key goals and behaviour patterns
    • your marketing and sales targets may not be your design targets
    • each persona should have three or four important goals that help focus the design
    • tasks are not goals; tasks are a means to accomplish goals
    • personas must be specific to the design problem

See also:

And, taking more of a marketing POV:

⇒ Filed under:  by jen @ 7:04 pm


No comments yet.

RSS feed for comments on this post.

Leave a comment

Sorry, the comment form is closed at this time.

© Jennifer Vetterli, 2005