Clicks & Notes

21 February 2005

Ten ways to improve ecommerce site usability

WebCredible - Ten ways to improve the usability of your ecommerce site

  1. Identify users with their e-mail address rather than a username
  2. Break up the ordering process into bite size chunks
  3. Show users where they are in the ordering process, and how many more steps there are to complete
  4. Don’t make the ordering process harder than it needs to be
  5. Address common user queries that arise during the ordering process, either onscreen (preferable, I think) or via a hyperlink
  6. Highlight required form fields
  7. Make the ordering process flexible – for example, a forced postal code lookup can cause problems for users with unusual or new addresses
  8. Put users’ minds at ease – many users are still concerned about the security of shopping online
  9. Have users confirm their order before buying, then provide confirmation after they buy
    • before they click “OK” or “Cancel", users should be able to see:
      • a summary of their order
      • how much it will cost
      • where it will be delivered to
    • once the user clicks “OK” and the order is succesfully placed, show them:
      • the expected delivery date
      • the order number
      • how to track the order online (if this is possible)
  10. Send a confirmation e-mail after an order has been place

(via InformIT)

⇒ Filed under:  by jen @ 10:12 pm

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© Jennifer Vetterli, 2005