Basics of Search Engine Optimisation
456 Berea Street - Basics of search engine optimisation
Good checklist, reiterating much of the usual advice, i.e. use valid semantic markup (including header tags), no frames, text instead of graphics or Flash elements, readable URLs…
Standout bits:
- on writing descriptive page titles:
When it comes to the order of the text in the title element, I’ve found that the following works well:
Document title | Section name | Site or company name
- resources about generating search engine friendly, human readable URLs:
- browser detection scripts may inadvertently block search engine spiders and prevent your site from getting indexed
- most
meta
tags aren’t of much value, however:
Some search engines use the contents of the meta
description
element to describe your site in their search result listings, so if possible, make its contents unique and descriptive for every document.
As the author summarizes:
The ultra-short guide to SEO: add quality content regularly and make sure your site is well-built.