Ten ways to improve ecommerce site usability
WebCredible - Ten ways to improve the usability of your ecommerce site
- Identify users with their e-mail address rather than a username
- Break up the ordering process into bite size chunks
- Show users where they are in the ordering process, and how many more steps there are to complete
- Don’t make the ordering process harder than it needs to be
- Address common user queries that arise during the ordering process, either onscreen (preferable, I think) or via a hyperlink
- Highlight required form fields
- Make the ordering process flexible – for example, a forced postal code lookup can cause problems for users with unusual or new addresses
- Put users’ minds at ease – many users are still concerned about the security of shopping online
- Have users confirm their order before buying, then provide confirmation after they buy
- before they click “OK” or “Cancel", users should be able to see:
- a summary of their order
- how much it will cost
- where it will be delivered to
- once the user clicks “OK” and the order is succesfully placed, show them:
- the expected delivery date
- the order number
- how to track the order online (if this is possible)
- before they click “OK” or “Cancel", users should be able to see:
- Send a confirmation e-mail after an order has been place
(via InformIT)
Comments
No comments yet.
RSS feed for comments on this post.
Leave a comment
Sorry, the comment form is closed at this time.