Navigation blindness
Two of the world’s most well-respected usability experts Jakob Nielsen and Mark Hurst agree on at least one area: Users tend to ignore navigation and don’t care where they are in a site structure. They are highly goal-driven and follow a very simple click-link-or-hit-back-button strategy when navigating websites.
To compensate:
- Use trigger words and phrases in links that direct a user towards the next step in their goal
- Use the “seducible moment” – the moment after which a user has achieved their goal and as immediately receptive to having their attention diverted elswhere – as the point in which to introduce links that encourage the user to explore the rest of the site
Comments
No comments yet.
RSS feed for comments on this post.
Leave a comment
Sorry, the comment form is closed at this time.