How to write summaries for web and intranet pages, and why
Quality Web Content - How to write summaries for web and intranet pages, and why
The first text in most web and intranet pages should be a summary of 1-2 sentences. That’s a good rule of thumb.
Why:
- saves readers time
- helps the writer focus/clarify thoughts
- provides useful search results
Uses/approaches:
- “The executive summary-summary” – encapsulate the entire article in one sentence
- “The key message-summary” – just get to the point
- “The description-summary” – describe what the article is about (although, couldn’t the title serve that function just as well?)
- “The instructions-summary” – tells the user why/when/how the page should be used
(via Column Two)
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