Interview with Kelly Goto
Digital Web Magazine - Interview with Kelly Goto
(Kelly Goto and Emily Cotler recently released the second edition of their book Web ReDesign 2.0: Workflow that Works.)
3 most frequent mistakes that occur in a redesign project:
- Not hiring someone specifically to deal with content
- A lack of specific measurable goals
- Not having a clear brand vision
The “New” Usability:
- develops around short cycles or rapid testing techniques throughout the development cycle (this part is key)
- focuses not only on one-on-one but also on many other methods of gathering data and insights
- contextual inquiry
- card sorting
- surveys
- prototype testing
- final-assessment testing
- turns from a company-centered vision to a user-centered vision
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