Internal Site Links and Search Engine Optimization
SEO Chat - Internal Linking: Thinking Inside The Box
The number of inbound links from external websites only counts for part of a site’s search engine ranking; search engines also examine a site’s internal links. Consider:
- the site map – a well designed, clearly labelled site map, with related pages/directories grouped into themes, is not only helpful for human readers – search engine spiders will examine it too
- menus – although most spiders can and will crawl Flash links, HTML links are better (presumably the same applies to JavaScript links?)
- footer links – keyword-rich anchor links can boost rankings, especially for the ‘Home’ and ‘About Us’ pages – include the company name in the link text
- link text – wording should alway reflect the theme of the receiving page (again, a basic uability principle for human readers as well)
(via InformIT)
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