Measuring Conversion Rates
A Day in the Life of a Persuasion Architect - How To Measure Conversion Rates
Every end-goal conversion (Macro-conversion), like a purchase, is composed of Micro-conversion points, like the click-through path in a shopping cart.
Consider:
- Overall conversion rate: “Total number of actions considered conversion divided by total number of visits.”
- Scenario conversion rate: “Total number of visitors starting a specific scenario divided by total number who complete it.” Scenarios can be linear or non-linear.
- Conversion over time: “Use this for situations where conversion is likely to occur over time or multiple visits.”
(via Digital Web)
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