Clicks & Notes

07 February 2005

Creativity and Brainstorming Links

Some notes on good ways to generate ideas…

UIWEB.COM - How to run a brainstorming meeting:

  • Have a specific purpose
  • Know what you want, and what you plan to do with it
  • Know how to facilitate
  • Put the focus on the list
  • Comfort is key
  • Establish the ground rules
  • Postpone criticism

(via Ed Taekema - Road Warrior Collaboration)

Innovation Weblog - Springboard thinking:

“springboarding is turbocharged brainstorming.”

Springboards can include:

  • Redefinitions of the task headline
  • Wishes
  • Starting ideas
  • Challenges to constraints on the problem
  • Random thoughts
  • Feelings or gut level reactions
  • Apparently conflicting points of view

(via Fast Company Now)

mezzoblue - Getting Unstuck: Four tips for getting yourself out of a design jam:

  • Don’t look at another designer’s work if at all possible.
  • Throw a whole bunch of ideas on a canvas and see what sticks.
  • Plan, or improvise. Either way, do your DD (’DD’ is due diligence – things that must happen before a design begins, such as gathering materials like existing branding, project objectives, content, and anything else available)
  • If it’s not working, throw it out.

And where there’s a right way, there’s a wrong way…

Fast Company Now - Ways to Murder an Idea, including:

  • See it coming and quickly change the subject.
  • Ignore it.
  • Feign interest but do nothing about it.
  • Laugh it off.
  • Praise it to death. By the time you have expounded its merits for five minutes everyone else will hate it.
  • Say, “Oh, we’ve tried that before"–even if it’s not true.
  • Come up with a competitive idea.
  • Stall it with any of the following: “We’re not ready for it yet, but in the fullness of time…” – “I’ve been wanting to do that for a long time, but right now…” – “Let’s wait until the new organization has settled down…”

InnovationTools - Six great ways to ruin a brainstorming session

  • Having no clear objectives
  • Too homogenous of a group
  • Letting the boss act as facilitator
  • Allowing early criticism
  • Settling for a few ideas
  • No closure or follow through

Lastly, Dave Pollard has two very lengthy posts on the Creative Problem-Solving Process and where people get their ideas from.

⇒ Filed under:  by jen @ 7:22 pm

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© Jennifer Vetterli, 2005